Operation Reputation helps your business plan for crisis, protecting your reputation and well being.
Examples of situations that your company creates and generates community interest such as lay-offs, an exiting executive, public relations nightmares, legal action or acquisitions. Your crisis communications plan allows your team to proactively communicate changes at your firm.
On a positive note, a crisis communications plan will also help you identify a communications process. This process allows your team to respond to positive press opportunities. I’m sure you’ve experienced a situation where the local television station calls looking for information about your business or a comment on a current story. Reception takes the call and not being sure forwards the reporter to the accounting department or president’s office. The reporter leaves a message with “someone,” who in turn calls everyone in senior leadership to see who should talk with the press. Obviously this isn’t the way to capitalize on an opportunity!
Nobody expects an employee’s behavior to endanger their businesses reputation. Nobody expects a data breach or crisis to happen at their office. Your company must have a crisis communications plan that provides a clear strategy for dealing with an unexpected public relations nightmare or expected event? If you don’t, you’re giving control of your reputation to outside voices who will define your company and provide speculation regarding the event. Simply stated, you don’t have time to create a communications strategy after the crisis has happened!
A crisis is never expected and to be unprepared is disastrous. Your business’s reputation is at stake.
Are you growing revenues, improving reviews and increasing market share? If the answer is "no," schedule a call. A call is your first step in reaching your goals and there's no obligation.
What do you want to accomplish, who is your target market, where are they and how do you reach them?
Now that we know what your goals are and who you need to reach, we'll draw out a plan and budget of how to achieve your goals.
With a plan in place, we launch and learn. Using a dashboard of Key Performance Indicators (KPIs), we measure our progress and make adjustments with our goals in sight.
Now that our campaigns are in place, it's time to test. A/B or multivariat testing allows us to test different versions or variations of messaging and make improvements.
Considering the success of our initial efforts, what are the next steps in reaching your goals? Let's repeat successes and learn from failures.
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