Ten Reasons Why Online Reviews are Important

To 10 Reasons Online Reviews Are Important by Operation Reputation

Ten Reasons Why Online Reviews are Important!

Why concern yourself with online business reviews?  Because it’s very important! Take a look at this infographic for the Top 10 Reasons Why Online Reviews are Important!

10.  Most Trusted Review Sites – Yelp and Facebook are local consumers’ most trusted review sites, followed by Google and BBB.org.

09.  Fake News – 79% of consumers have read a fake review over the past year, but a worrying 84% can’t always spot a fake review.

08.  You Gotta Ask – 68% of consumers left a local business review when asked.

07.  Going Mobile – 32% of consumers read local reviews on mobile apps this year.

06.  We Need to Talk – Responding to reviews is more important than ever, with 30% as key when judging local businesses.  

05.  Lucky 7 – Consumers read an average of seven reviews before trusting a business.

04.  A Matter of Trust – Positive reviews make 73% of consumers trust a local business more.

03.  Almost Everybody is Looking – 97% of consumers looked online for local businesses in 2017, with 12% looking online everyday.

02.  4 Stars – 49% of consumers need at least a four star rating before the decide to use a business.

01.  A Personal Recommendation – 85% of consumers trust online reviews as much as personal recommendations.

*BrightLocal – Local Review Survey 2017

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