Everybody is talking about online reviews and everybody is trying to get more and better online reviews. Check out the 2017 survey from BrightLocal. Some convincing data around why we must be managing and asking for online reviews.
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The Top Ten Reasons Why Online Reviews are Important!
#1. 85% of consumers trust online reviews as much as personal recommendations
#2. 49% of consumers need at least a four-star rating before they choose to use a business
#3. 97% of consumers looked online for local businesses in 2017, with 12% looking for a local business online every day
#4. Positive reviews make 73% of consumers trust a local business more
#5. Consumers read an average of 7 reviews before trusting a business – up from 6 last year
#6. Responding to reviews is more important than ever with 30% naming this as key when judging local businesses
#7. 32% of consumers read local reviews on mobile apps this year (a growth of 14% from 2016)
#8. 68% of consumers left a local business review when asked – with 74% having been asked for their feedback
#9. 79% of consumers have read a fake review in the last year, but a worrying 84% can’t always spot them
#10. Yelp & Facebook are local consumers’ most trusted review sites followed by google & BBB.org