How Much Damage Can a Single Negative Review do to your Business?

A bad Online Reputation can hurt you! Research shows you risk losing 22% of business when potential clients find one negative article on the first page of search results. The number grows to 59% with three negative articles-  Do you have a strategy to build content and position your business to minimize the negative impact… Read More

Logan Paul…An Influencer who Stays True to his Brand…But What About YouTube’s Brand?

While we agree that the recent posting of Logan Paul’s “Suicide Video” from Japan is a great example of why YouTube should increase its editorial oversight, we also believe that Logan Paul has accomplished his primary objective – gaining viewership regardless of how tacky, insensitive or tasteless his content.  Obviously, it’s these pillars that define… Read More