When does a Kellogg promotion force an apology? When a Twitter user cry’s foul over a the race of a Corn Pop of course.
While we’ve never seen this kind of controversy with Sugar Pops, Kellogg chose to portray a brown pop as a janitor, prompting the following Tweet.
hey@KelloggsUS why is literally the only brown corn pop on the whole cereal box the janitor? this is teaching kids racism.
“Teaching kids racism” is a serious accusation that can cause online reputation nightmares. Kellogg in turn responded with the following Tweet. From on online reputation management standpoint, Kellogg did a couple of things right: They responded quickly and concisely, admitted they made a mistake and noted how they were correcting. Reputation nightmare prevented.
Kellogg is committed to diversity & inclusion. We did not intend to offend – we apologize. The artwork is updated & will be in stores soon.
