“Too many businesses are allowing others to define their online reputation with online reviews, blog entries and in social media.  If you don’t maintain your online reputation, somebody else will.  It’s time to take control of your reputation and play offense.” -Dick McNeely, President Knight Marketing

The idea of changing a customer’s point of view by placing their experience in a different context is based on the psychological concept of reframing.  In other words, if a client had a bad experience in one context, change the context. Sterling Bone, an associate marketing professor at Utah State’s Huntsman School of Business, conducted… Read More